Department of Marketing

Department of Marketing Logo

The McCoy College of Business Department of Marketing offers the direction, skills, and experiences you need to begin your marketing career. Whether you choose an undergraduate concentration in professional sales or services marketing, or you apply for our new master’s program in Marketing Research and Analysis, your opportunities in the Department of Marketing extend well beyond the classroom. Take advantage of professional development workshops, learn from guest speakers, grow your professional community at networking events, compete in student competitions, or join any of our three student organizations for a well-rounded experience that will give you the confidence you need to compete in this growing field. 

#1

Best Sales Program

Worldwide


UNIVERSITY SALES CENTER ALLIANCE

Programs that fit your goals

At McCoy College you’ll be challenged academically, but we don’t learn in a vacuum. We believe in connecting what you learn here to the world beyond college. You'll gain experience and knowledge to apply classroom discoveries to meet real-world challenges.
Two students presenting in classroom

Recent News

McCoy College B.B.A. in Marketing Ranked #9 in the Nation

Read Story »

Dr. Rick T. Wilson Interviewed on KXAN News Austin

Read Story »

TXST Sales Team Finished 5th Runner Up at the 2022 International Collegiate Sales Competition

Read Story »

Upcoming Events

Location:
Zoom session. Register via link in description.
Cost:
Free
Contact:
Ana Hernandez
McCoy College of Business
a.hernandez@txstate.edu
Campus Sponsor:
McCoy College of Business
Join Ana Hernández, recruiting coordinator for the McCoy College of Business graduate programs, to learn more about both the Full-Time Cohort and Flex MBA options. Attendees will learn about the program curriculum, career path options, financial aid, study abroad, deadlines, and the application process. 
 
» Register for Zoom link access
Click here for more information
more about event

Location:
McCoy Hall 110; 110
Cost:
Free
Contact:
mccoysuccess@txstate.edu
Campus Sponsor:
McCoy College of Business Student Success Center
Enjoy a free five-minute massage and other stress-relieving activities before finals! Snacks provided.

» RSVP Now

Location:
Southwest Key
Cost:
Free
Contact:
mccoysuccces@txstate.edu
Campus Sponsor:
McCoy College of Business Student Success Center
Southwest Key a local non-profit organization has invited McCoy College students to take a tour of their facilities and learn about the different job opportunities they have. If you are interested in working with a non-profit, consider this a great opportunity.

» RSVP Now

Give the Gift of Education

With your support, we are able to provide the opportunity for students to attend professional development workshops, guest lectures, host networking events, compete in student competitions or join a student organizations to help in achieving a well-rounded college experience.

Your gift today helps to ensure that the Marketing program continues to thrive.

Stay Connected with McCoy College

Keep up to date by following us on social media.