Department of Marketing

Department of Marketing Logo

The McCoy College of Business Department of Marketing offers the direction, skills, and experiences you need to begin your marketing career. Whether you choose an undergraduate concentration in professional sales or services marketing, or you apply for our new master’s program in Marketing Research and Analysis, your opportunities in the Department of Marketing extend well beyond the classroom. Take advantage of professional development workshops, learn from guest speakers, grow your professional community at networking events, compete in student competitions, or join any of our three student organizations for a well-rounded experience that will give you the confidence you need to compete in this growing field. 

#9

Marketing Program

in the Nation


INTELLIGENT.COM

#1

Flexible Admission

Undergraduate Marketing


INTELLIGENT.COM

Programs that fit your goals

At McCoy College you’ll be challenged academically, but we don’t learn in a vacuum. We believe in connecting what you learn here to the world beyond college. You'll gain experience and knowledge to apply classroom discoveries to meet real-world challenges.
Two students presenting in classroom

Recent News

McCoy College B.B.A. in Marketing Ranked #9 in the Nation

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Dr. Rick T. Wilson Interviewed on KXAN News Austin

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TXST Sales Team Finished 5th Runner Up at the 2022 International Collegiate Sales Competition

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Upcoming Events

Location:
McCoy College Student Success Center
McCoy Hall Room 110
; 110
Cost:
Free
Contact:
McCoy College Student Success Center
mccoysuccess@txstate.edu
Campus Sponsor:
McCoy College Student Success Center
Need to have your resume reviewed before the Business and Communications Fair? Stop by the center for a quick review. Please arrive between 11 a.m. and 3 p.m. at McCoy Hall room 110. Click here for more information
more about event

Location:
Zoom session. Register via link in description.
Cost:
Free
Contact:
Ana Hernandez
McCoy College of Business
a.hernandez@txstate.edu
Campus Sponsor:
McCoy College of Business
Join Ana Hernández, recruiting coordinator for the McCoy College of Business graduate programs, to learn more about both the Full-Time Cohort and Flex MBA options. Attendees will learn about the program curriculum, career path options, financial aid, study abroad, deadlines, and the application process. 
 
» Register for Zoom link access
Click here for more information
more about event

Location:
Zoom session. Register via link in description.
Cost:
Free
Contact:
Dr. Gail Zank
Department of Marketing
gailzank@txstate.edu
Campus Sponsor:
McCoy College of Business
Wondering if graduate school is right for you? Interested in developing your career in market research and analytics? Come learn about the Master of Science in Marketing Research and Analysis (MSMRA) program and how to apply! 

» Register for Zoom Info Session
Click here for more information
more about event

Location:
McCoy Hall, Room TBD; Room TBA
Cost:
Free
Contact:
Dr. Josh Daspit
Department of Management
josh.daspit@txstate.edu
Campus Sponsor:
McCoy College of Business
Speaker:
Elisa Sepulveda, Partner, Angel Ventures  
 
Each fall and spring semester, the McCoy College of Business invites accomplished entrepreneurs and business leaders to speak with students enrolled in the Studies in Entrepreneurship (MGT 3360) course. As part of this speaker series, students gain personal insights into entrepreneurship as the guest speakers describe their accomplishments, share stories about their career path, and offer recommendations for growth and success.
 
Although the speaker series is intended for students enrolled in MGT 3360, we are able to accommodate special guests on certain occasions. If you are interested in attending a presentation, complete our guest registration form via the link below.

Full schedule, biographies, and registration:
» Studies in Entrepreneurship

Give the Gift of Education

With your support, we are able to provide the opportunity for students to attend professional development workshops, guest lectures, host networking events, compete in student competitions or join a student organizations to help in achieving a well-rounded college experience.

Your gift today helps to ensure that the Marketing program continues to thrive.

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