Department of Marketing
The McCoy College of Business Department of Marketing offers the direction, skills, and experiences you need to begin your marketing career. Whether you choose an undergraduate concentration in professional sales or services marketing, or you apply for our new master’s program in Marketing Research and Analysis, your opportunities in the Department of Marketing extend well beyond the classroom. Take advantage of professional development workshops, learn from guest speakers, grow your professional community at networking events, compete in student competitions, or join any of our three student organizations for a well-rounded experience that will give you the confidence you need to compete in this growing field.
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Programs that fit your goals
At McCoy College you’ll be challenged academically, but we don’t learn in a vacuum. We believe in connecting what you learn here to the world beyond college. You'll gain experience and knowledge to apply classroom discoveries to meet real-world challenges.
Recent News
McCoy College B.B.A. in Marketing Ranked #9 in the Nation
Dr. Rick T. Wilson Interviewed on KXAN News Austin
TXST Sales Team Finished 5th Runner Up at the 2022 International Collegiate Sales Competition
Upcoming Events
- Location:
- CIE Gathering Space; 350G
- Cost:
- Free
- Contact:
- Quinn - Director of CIE
Alkek Library 350G
Phone: 512-408-2246 - Campus Sponsor:
- Center for Innovation and Entrepreneurship
Looking to meet like-minded peers and grow your network?
Join us for Grounds for Innovation, a casual monthly gathering for student entrepreneurs and business enthusiasts. Whether you’re running your own business, exploring new ideas, or just curious about entrepreneurship, this is the perfect opportunity to connect with others who share your passion.
Over coffee and conversation, you’ll have the chance to:
Meet like minded, entrepreneurial students
Find potential business partners or collaborators
Share your ideas and get feedback from fellow students
Gain inspiration and build valuable connections
No pressure, just great coffee and even better conversations. Come as you are and leave with new perspectives, contacts, and maybe even your next big idea!
Join us for Grounds for Innovation, a casual monthly gathering for student entrepreneurs and business enthusiasts. Whether you’re running your own business, exploring new ideas, or just curious about entrepreneurship, this is the perfect opportunity to connect with others who share your passion.
Over coffee and conversation, you’ll have the chance to:
Meet like minded, entrepreneurial students
Find potential business partners or collaborators
Share your ideas and get feedback from fellow students
Gain inspiration and build valuable connections
No pressure, just great coffee and even better conversations. Come as you are and leave with new perspectives, contacts, and maybe even your next big idea!
- Location:
- McCoy Hall, Room 119; 119
- Cost:
- Free
- Contact:
- Dr. Josh Daspit
Department of Management
josh.daspit@txstate.edu - Campus Sponsor:
- McCoy College of Business
Each fall and spring semester, the McCoy College of Business invites accomplished entrepreneurs and business leaders to speak with students enrolled in the Studies in Entrepreneurship (MGT 3360) course. As part of this speaker series, students gain personal insights into entrepreneurship as the guest speakers describe their accomplishments, share stories about their career path, and offer recommendations for growth and success.
Although the speaker series is intended for students enrolled in MGT 3360, we are able to accommodate special guests on certain occasions. If you are interested in attending a presentation, complete our guest registration form via the link below.
Full schedule, biographies, and registration:
» Studies in Entrepreneurship
Although the speaker series is intended for students enrolled in MGT 3360, we are able to accommodate special guests on certain occasions. If you are interested in attending a presentation, complete our guest registration form via the link below.
Full schedule, biographies, and registration:
» Studies in Entrepreneurship
- Location:
- LBJ Mall
- Cost:
- Free
- Contact:
- Quinn - Director of CIE
Alkek Library 350G
Phone: 512-408-2246
Connor Ward - Bobcat Bazaar Manager
qgw13@txstate.edu
832-535-8871 - Campus Sponsor:
- Center for Innovation and Entrepreneurship
Do you have a small business and would like a place to sell to on campus to your fellow Bobcats? Well, we have the place for you.
Sponsored by the Center for Innovation and Entrepreneurship, this weekly pop up is for the TXST community entrepreneurs to showcase their business.
The event will be held on the Mall with several student businesses from 2:30-5pm.
Stop by and support your fellow Bobcats!
Use this link to reserve a table for your small business for free!
Sponsored by the Center for Innovation and Entrepreneurship, this weekly pop up is for the TXST community entrepreneurs to showcase their business.
The event will be held on the Mall with several student businesses from 2:30-5pm.
Stop by and support your fellow Bobcats!
Use this link to reserve a table for your small business for free!
- Location:
- McCoy 233; 233
- Cost:
- Free
- Contact:
- McCoy College Student Success Center
5122457010 - Campus Sponsor:
- McCoy College Student Success Center
This is an exclusive event for paid and accepted members of Beta Gamma Sigma. Beta Gamma Sigma is The International Business Honor Society. Since 1913 we have recognized and honored top performing students from around the world in business schools accredited by The Association to Advance Collegiate Schools of Business. Let’s get you inducted! Scan the QR code at the event.
Click here for more information
more about event
- Location:
- Austin
- Cost:
- Free
- Contact:
- McCoy College Student Success Center
5122457010 - Campus Sponsor:
- McCoy College Student Success Center
This is an exclusive event for students in the American Marketing Association. Arrive Logistics builds technology and automated systems to empower customers. Take a trip with us to Arrive Logistics – Austin to learn more about their career opportunities. Scan the QR code at the event.
Click here for more information
more about event
- Location:
- Zoom session. Register via link in description.
- Cost:
- Free
- Contact:
- Dr. Gail Zank
Department of Marketing
gailzank@txstate.edu - Campus Sponsor:
- McCoy College of Business
Wondering if graduate school is right for you? Interested in developing your career in market research and analytics? Come learn about the Master of Science in Marketing Research and Analysis (MSMRA) program and how to apply!
» Register for Zoom Info Session Click here for more information
more about event
» Register for Zoom Info Session Click here for more information
- Location:
- McCoy 105; 105
- Cost:
- Free
- Contact:
- McCoy College Student Success Center
5122457010 - Campus Sponsor:
- McCoy College Student Success Center
Are you considering purchasing your first home or car? Interested in learning the process of home and car buying? Come check out this workshop that will give you the details to purchase your first home are car successfully.
Click here for more information
more about event
- Location:
- McCoy Outside; Outside
- Cost:
- Free
- Contact:
- McCoy College Student Success Center
5122457010 - Campus Sponsor:
- McCoy College Student Success Center
It’s close to the end of the semester and it’s about that time for a physical and mental check-in. Stop by the front of McCoy to pet the baby goats.
Click here for more information
more about event
- Location:
- McCoy 206; 206
- Cost:
- Free
- Contact:
- McCoy College Student Success Center
5122457010 - Campus Sponsor:
- McCoy College Student Success Center
Need a new headshot? Stop by the studio to get a new headshot to update your LinkedIn personal brand in MCOY 206. Business casual required. Scan the QR code at the event.
Click here for more information
more about event
- Location:
- McCoy 337
- Cost:
- Free
- Contact:
- Quinn - Director of CIE
Alkek Library 350G
Phone: 512-408-2246 - Campus Sponsor:
- Center for Innovation and Entrepreneurship
Step into the world of improvisation with this hands-on workshop, led by a professional improv troupe!
This interactive session will focus on quick thinking, effective communication, and building confidence in the moment—essential skills for entrepreneurs pitching ideas and handling the unexpected.
This special event will dedicate the entire meeting to learning and practicing improv techniques directly from the experts. Get ready to engage, connect, and develop tools to boost your confidence and spontaneity. This is an event you won’t want to miss!
This interactive session will focus on quick thinking, effective communication, and building confidence in the moment—essential skills for entrepreneurs pitching ideas and handling the unexpected.
This special event will dedicate the entire meeting to learning and practicing improv techniques directly from the experts. Get ready to engage, connect, and develop tools to boost your confidence and spontaneity. This is an event you won’t want to miss!
- Location:
- Zoom session. Register via link in description.
- Cost:
- Free
- Contact:
- Ana Hernandez
McCoy College of Business
a.hernandez@txstate.edu - Campus Sponsor:
- McCoy College of Business
Join Ana Hernández, recruiting coordinator for the McCoy College of Business graduate programs, to learn more about both the Full-Time Cohort and Flex MBA options. Attendees will learn about the program curriculum, career path options, financial aid, study abroad, deadlines, and the application process.
» Register for Zoom link access Click here for more information
more about event
» Register for Zoom link access Click here for more information
- Location:
- LBJ Mall
- Cost:
- Free
- Contact:
- Quinn - Director of CIE
Alkek Library 350G
Phone: 512-408-2246
Connor Ward - Bobcat Bazaar Manager
qgw13@txstate.edu
832-535-8871 - Campus Sponsor:
- Center for Innovation and Entrepreneurship
Do you have a small business and would like a place to sell to on campus to your fellow Bobcats? Well, we have the place for you.
Sponsored by the Center for Innovation and Entrepreneurship, this weekly pop up is for the TXST community entrepreneurs to showcase their business.
The event will be held on the Mall with several student businesses from 2:30-5pm.
Stop by and support your fellow Bobcats!
Use this link to reserve a table for your small business for free!
Sponsored by the Center for Innovation and Entrepreneurship, this weekly pop up is for the TXST community entrepreneurs to showcase their business.
The event will be held on the Mall with several student businesses from 2:30-5pm.
Stop by and support your fellow Bobcats!
Use this link to reserve a table for your small business for free!
Stay Connected with McCoy College
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