Department of Marketing
The McCoy College of Business Department of Marketing offers the direction, skills, and experiences you need to begin your marketing career. Whether you choose an undergraduate concentration in professional sales or services marketing, or you apply for our new master’s program in Marketing Research and Analysis, your opportunities in the Department of Marketing extend well beyond the classroom. Take advantage of professional development workshops, learn from guest speakers, grow your professional community at networking events, compete in student competitions, or join any of our three student organizations for a well-rounded experience that will give you the confidence you need to compete in this growing field.
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Programs that fit your goals
At McCoy College you’ll be challenged academically, but we don’t learn in a vacuum. We believe in connecting what you learn here to the world beyond college. You'll gain experience and knowledge to apply classroom discoveries to meet real-world challenges.
Recent News
McCoy College B.B.A. in Marketing Ranked #9 in the Nation
Dr. Rick T. Wilson Interviewed on KXAN News Austin
TXST Sales Team Finished 5th Runner Up at the 2022 International Collegiate Sales Competition
Upcoming Events
- Location:
- McCoy
- Cost:
- Free
- Contact:
- McCoy College Student Success Center
5122457010 - Campus Sponsor:
- McCoy College Student Success Center
This session is only for students enrolled in the BA 1310 course! The first session introduces personal character strengths as a reflection of our behaviors. Participants identify strengths within themselves and others, while practicing the skill of articulating their positive attributes. Participants learn how to use their signature strengths and how to transition from a fixed mindset to a growth mindset. Scan the QR code at the event. Complete the reflection: • Choose a Signature Strength from the VIA assessment. Think of 2 to 3 ways you can practice using this strength moving forward.
Click here for more information
more about event
- Location:
- Zoom link will be sent to you after you register.
- Cost:
- Free
- Contact:
- Quinn - Director of CIE
Alkek Library 350G
Phone: 512-408-2246
$7,000 in prize money for an innovative startup idea?
Yes! Come learn about the campus-wide annual tech idea pitch competition happening this semester by the Center for Innovation and Entrepreneurship (CIE)!
After the information session, Dr. Harlan Beverly, 4-time startup founder and holder of more than 20 innovation patents will be holding an "Idea Workshop". If you are looking for a great startup idea or just want to know if your idea is "good enough to compete", this workshop is for you.
Dr. Beverly will present the 5 greatest technologies leading innovation today, including AI, drones, and blockchain. Afterwards, we will explore big challenges in consumer and business markets.
Finally, there will be a guided brainstorm to help find new ideas and then test your ideas in small groups to get feedback. Dr. Beverly will be on hand to help give a quick assessment of your ideas as well.
Yes! Come learn about the campus-wide annual tech idea pitch competition happening this semester by the Center for Innovation and Entrepreneurship (CIE)!
After the information session, Dr. Harlan Beverly, 4-time startup founder and holder of more than 20 innovation patents will be holding an "Idea Workshop". If you are looking for a great startup idea or just want to know if your idea is "good enough to compete", this workshop is for you.
Dr. Beverly will present the 5 greatest technologies leading innovation today, including AI, drones, and blockchain. Afterwards, we will explore big challenges in consumer and business markets.
Finally, there will be a guided brainstorm to help find new ideas and then test your ideas in small groups to get feedback. Dr. Beverly will be on hand to help give a quick assessment of your ideas as well.
- Location:
- McCoy Hall; 337
- Cost:
- Free
- Contact:
- Quinn - Director of CIE
Alkek Library 350G
Phone: 512-408-2246 - Campus Sponsor:
- Center for Innovation and Entrepreneurship
Do you have a great idea but don't know how to concisely and accurately tell people?
Join Teresa Quinn, Director of the Texas State University Center for Innovation and Entrepreneurship, and award winning pitcher, as she shares her wealth of experience coaching, hosting, and judging award-winning business pitches. Learn the key elements of a compelling pitch, from structuring your message to capturing your audience’s attention and sealing the deal with confidence.
After Ms. Quinn’s expert guidance, dive into interactive improv exercises to hone your skills, followed by the opportunity for attendees to present their own prepared pitches or performances for constructive feedback. Whether you’re gearing up for a competition or pitching to investors, this session is your chance to shine!
Join Teresa Quinn, Director of the Texas State University Center for Innovation and Entrepreneurship, and award winning pitcher, as she shares her wealth of experience coaching, hosting, and judging award-winning business pitches. Learn the key elements of a compelling pitch, from structuring your message to capturing your audience’s attention and sealing the deal with confidence.
After Ms. Quinn’s expert guidance, dive into interactive improv exercises to hone your skills, followed by the opportunity for attendees to present their own prepared pitches or performances for constructive feedback. Whether you’re gearing up for a competition or pitching to investors, this session is your chance to shine!
- Location:
- McCoy
- Cost:
- Free
- Contact:
- McCoy College Student Success Center
5122457010 - Campus Sponsor:
- McCoy College Student Success Center
This session is only for students enrolled in the BA 1310 course! The first session introduces personal character strengths as a reflection of our behaviors. Participants identify strengths within themselves and others, while practicing the skill of articulating their positive attributes. Participants learn how to use their signature strengths and how to transition from a fixed mindset to a growth mindset. Scan the QR code at the event. Complete the reflection: • Choose a Signature Strength from the VIA assessment. Think of 2 to 3 ways you can practice using this strength moving forward.
Click here for more information
more about event
- Location:
- Zoom session. Register via link in description.
- Cost:
- Free
- Contact:
- Dr. Gail Zank
Department of Marketing
gailzank@txstate.edu - Campus Sponsor:
- McCoy College of Business
Wondering if graduate school is right for you? Interested in developing your career in market research and analytics? Come learn about the Master of Science in Marketing Research and Analysis (MSMRA) program and how to apply!
» Register for Zoom Info Session Click here for more information
more about event
» Register for Zoom Info Session Click here for more information
- Location:
- 224
- Cost:
- Free
- Contact:
- Quinn - Director of CIE
Alkek Library 350G
Phone: 512-408-2246 - Campus Sponsor:
- Center for Innovation and Entrepreneurship
Innovators meet co-founders!
Finding a co-founder or teammate for a new startup can be hard. Find the perfect team-mate for your startup idea and learn how you could win your share of $7,000 in prizes on-campus.
Join Kelly Mattarocci, alumnus, CPA and business owner leads this dynamic workshop which helps matches innovators with business students to support the creation of ventures that can be commercialized.
Finding a co-founder or teammate for a new startup can be hard. Find the perfect team-mate for your startup idea and learn how you could win your share of $7,000 in prizes on-campus.
Join Kelly Mattarocci, alumnus, CPA and business owner leads this dynamic workshop which helps matches innovators with business students to support the creation of ventures that can be commercialized.
- Location:
- CIE Gathering Space; 350G
- Cost:
- Free
- Contact:
- Quinn - Director of CIE
Alkek Library 350G
Phone: 512-408-2246 - Campus Sponsor:
- Center for Innovation and Entrepreneurship
Looking to meet like-minded peers and grow your network?
Join us for Grounds for Innovation, a casual monthly gathering for student entrepreneurs and business enthusiasts. Whether you’re running your own business, exploring new ideas, or just curious about entrepreneurship, this is the perfect opportunity to connect with others who share your passion.
Over coffee and conversation, you’ll have the chance to:
Meet like minded, entrepreneurial students
Find potential business partners or collaborators
Share your ideas and get feedback from fellow students
Gain inspiration and build valuable connections
No pressure, just great coffee and even better conversations. Come as you are and leave with new perspectives, contacts, and maybe even your next big idea!
Join us for Grounds for Innovation, a casual monthly gathering for student entrepreneurs and business enthusiasts. Whether you’re running your own business, exploring new ideas, or just curious about entrepreneurship, this is the perfect opportunity to connect with others who share your passion.
Over coffee and conversation, you’ll have the chance to:
Meet like minded, entrepreneurial students
Find potential business partners or collaborators
Share your ideas and get feedback from fellow students
Gain inspiration and build valuable connections
No pressure, just great coffee and even better conversations. Come as you are and leave with new perspectives, contacts, and maybe even your next big idea!
- Location:
- McCoy Hall, Room 119; 119
- Cost:
- Free
- Contact:
- Dr. Josh Daspit
Department of Management
josh.daspit@txstate.edu - Campus Sponsor:
- McCoy College of Business
Each fall and spring semester, the McCoy College of Business invites accomplished entrepreneurs and business leaders to speak with students enrolled in the Studies in Entrepreneurship (MGT 3360) course. As part of this speaker series, students gain personal insights into entrepreneurship as the guest speakers describe their accomplishments, share stories about their career path, and offer recommendations for growth and success.
Although the speaker series is intended for students enrolled in MGT 3360, we are able to accommodate special guests on certain occasions. If you are interested in attending a presentation, complete our guest registration form via the link below.
Full schedule, biographies, and registration:
» Studies in Entrepreneurship
Although the speaker series is intended for students enrolled in MGT 3360, we are able to accommodate special guests on certain occasions. If you are interested in attending a presentation, complete our guest registration form via the link below.
Full schedule, biographies, and registration:
» Studies in Entrepreneurship
- Location:
- LBJ Mall
- Cost:
- Free
- Contact:
- Quinn - Director of CIE
Alkek Library 350G
Phone: 512-408-2246
Connor Ward - Bobcat Bazaar Manager
qgw13@txstate.edu
832-535-8871 - Campus Sponsor:
- Center for Innovation and Entrepreneurship
Do you have a small business and would like a place to sell to on campus to your fellow Bobcats? Well, we have the place for you.
Sponsored by the Center for Innovation and Entrepreneurship, this weekly pop up is for the TXST community entrepreneurs to showcase their business.
The event will be held on the Mall with several student businesses from 2:30-5pm.
Stop by and support your fellow Bobcats!
Use this link to reserve a table for your small business for free!
Sponsored by the Center for Innovation and Entrepreneurship, this weekly pop up is for the TXST community entrepreneurs to showcase their business.
The event will be held on the Mall with several student businesses from 2:30-5pm.
Stop by and support your fellow Bobcats!
Use this link to reserve a table for your small business for free!
- Location:
- McCoy 233; 233
- Cost:
- Free
- Contact:
- McCoy College Student Success Center
5122457010 - Campus Sponsor:
- McCoy College Student Success Center
This is an exclusive event for paid and accepted members of Beta Gamma Sigma. Beta Gamma Sigma is The International Business Honor Society. Since 1913 we have recognized and honored top performing students from around the world in business schools accredited by The Association to Advance Collegiate Schools of Business. Let’s get you inducted! Scan the QR code at the event.
Click here for more information
more about event
- Location:
- Austin
- Cost:
- Free
- Contact:
- McCoy College Student Success Center
5122457010 - Campus Sponsor:
- McCoy College Student Success Center
This is an exclusive event for students in the American Marketing Association. Arrive Logistics builds technology and automated systems to empower customers. Take a trip with us to Arrive Logistics – Austin to learn more about their career opportunities. Scan the QR code at the event.
Click here for more information
more about event
- Location:
- Zoom session. Register via link in description.
- Cost:
- Free
- Contact:
- Dr. Gail Zank
Department of Marketing
gailzank@txstate.edu - Campus Sponsor:
- McCoy College of Business
Wondering if graduate school is right for you? Interested in developing your career in market research and analytics? Come learn about the Master of Science in Marketing Research and Analysis (MSMRA) program and how to apply!
» Register for Zoom Info Session Click here for more information
more about event
» Register for Zoom Info Session Click here for more information
- Location:
- McCoy 105; 105
- Cost:
- Free
- Contact:
- McCoy College Student Success Center
5122457010 - Campus Sponsor:
- McCoy College Student Success Center
Are you considering purchasing your first home or car? Interested in learning the process of home and car buying? Come check out this workshop that will give you the details to purchase your first home are car successfully.
Click here for more information
more about event
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