Department of Marketing

Department of Marketing Logo

The McCoy College of Business Department of Marketing offers the direction, skills, and experiences you need to begin your marketing career. Whether you choose an undergraduate concentration in professional sales or services marketing, or you apply for our new master’s program in Marketing Research and Analysis, your opportunities in the Department of Marketing extend well beyond the classroom. Take advantage of professional development workshops, learn from guest speakers, grow your professional community at networking events, compete in student competitions, or join any of our three student organizations for a well-rounded experience that will give you the confidence you need to compete in this growing field. 

#1

Best Sales Program

Worldwide


UNIVERSITY SALES CENTER ALLIANCE

Recent News

McCoy College B.B.A. in Marketing Ranked #9 in the Nation

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Dr. Rick T. Wilson Interviewed on KXAN News Austin

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TXST Sales Team Finished 5th Runner Up at the 2022 International Collegiate Sales Competition

Read Story »

Upcoming Events

Location:
McCoy 206; 206
Cost:
Free
Contact:
McCoy College Student Success Center
5122457010
Campus Sponsor:
McCoy College Student Success Center
Need a new headshot? Stop by the studio to get a new headshot to update your LinkedIn personal brand in MCOY 206. Business casual required. Scan the QR code at the event. Click here for more information
more about event

Location:
McCoy 110; 110
Cost:
Free
Contact:
McCoy College Student Success Center
5122457010
Campus Sponsor:
McCoy College Student Success Center
It’s time to update your resume! Whether you are preparing to graduate or looking for an internship, this is a great time to refresh your resume. Please attend with a printed resume for review. **Scan the QR code at the event. ** Click here for more information
more about event

Location:
McCoy 110; 110
Cost:
Free
Contact:
McCoy College Student Success Center
5122457010
Campus Sponsor:
McCoy College Student Success Center
Are you a management major or interested in majoring in management? Stop by the office to chat with Internship Coordinator for the Department of Management, Bobbie Moore to ask questions and seek guidance for your next career move.

This is a come-and-go event that provides time for students to engage between classes. Scan the QR code at the event.
Click here for more information
more about event

Location:
McCoy 110; 110
Cost:
Free
Contact:
McCoy College Student Success Center
5122457010
Campus Sponsor:
McCoy College Student Success Center
Develop the interviewing skills to make you the obvious choice! A mock interview is a staged interview that simulates an actual job interview.

This activity will help you understand how to conduct yourself during an actual interview. Scan the QR code at the event.
Click here for more information
more about event

Location:
3rd Floor - CIE Gathering Space
Cost:
Free
Contact:
Quinn - Director of CIE
Alkek Library 350G
Phone: 512-408-2246
Campus Sponsor:
Center for Innovation and Entrepreneurship
Join us on Wednesday, April 23rd, from 2-3 PM at the CIE Gathering Space for an insightful discussion with Claudette from Splash Coworking, San Marcos’ premier co-working space. Claudette will share her experiences and expertise on the benefits of co-working, the evolving landscape of collaborative work environments, and how these spaces can foster innovation and entrepreneurship.  

What to Expect: 
- Firsthand insights into the coworking industry  
- Networking opportunities with students and professionals  
- A discussion on the role of coworking in career growth and business development  

This is a great opportunity to learn more about alternative workspaces and their impact on productivity and professional networking. Complimentary pizza will be provided!  

We look forward to seeing you there!

Location:
McCoy First Floor; First Floor
Cost:
Free
Contact:
McCoy College Student Success Center
5122457010
Campus Sponsor:
McCoy College Student Success Center
The McCoy College Student Success center invites students to stop by to Unwind Before the Grind (finals)!

We have opportunities for you to receive a free massage, build-your-own care package, participate in aroma therapy and more. Scan the QR code at the event.
Click here for more information
more about event
Location:
Zoom session. Register via link in description.
Cost:
Free
Contact:
Dr. Gail Zank
Department of Marketing
gailzank@txstate.edu
Campus Sponsor:
McCoy College of Business
Wondering if graduate school is right for you? Interested in developing your career in market research and analytics? Come learn about the Master of Science in Marketing Research and Analysis (MSMRA) program and how to apply! 

» Register for Zoom Info Session
Click here for more information
more about event
Location:
Zoom session. Register via link in description.
Cost:
Free
Contact:
Dr. Gail Zank
Department of Marketing
gailzank@txstate.edu
Campus Sponsor:
McCoy College of Business
Wondering if graduate school is right for you? Interested in developing your career in market research and analytics? Come learn about the Master of Science in Marketing Research and Analysis (MSMRA) program and how to apply! 

» Register for Zoom Info Session
Click here for more information
more about event

Location:
McCoy TBD
Cost:
Free
Contact:
McCoy College Student Success Center
5122457010
Campus Sponsor:
McCoy College Student Success Center
**This is an exclusive event for NEWLY inducted McCoy Student organization leaders! **The student organization orientation allows you to learn critical information to help your student organization succeed Fall 2025! Click here for more information
more about event

Location:
LBJ Student Center
Cost:
Free
Contact:
TXST Global Admissions
512.245.8978
Campus Sponsor:
McCoy College of Business and TXST Global Admissions
Experience the large-scale excitement of Texas State’s premier open house event. Future students of all ages are invited to join us on our beautiful San Marcos campus.

At a Bobcat Day, you'll be able to explore our beautiful campus and learn about academic programs, financial aid, housing, and much more. There will also be opportunities to mingle with faculty, staff, and student representatives from across campus for an inside look on what being a Bobcat is all about.

Opportunities for you to get to know Texas State include:
  • Information sessions about our academic majors and programs
  • Self-paced campus tours with narrated stops
  • Guided tours of select on-campus residence halls
  • Academic Majors and Student Services Fair, where you can learn from our faculty, staff, and students about the many academic programs and services, financial aid and scholarships, student success, housing, and much more
Click here for more information
more about event
Location:
Zoom Session. Register via link in description.
Cost:
Free
Contact:
Ana Hernández
Recruiting Coordinator, Graduate Programs
McCoy College of Business
a.hernandez@txstate.edu
Campus Sponsor:
McCoy College of Business
Join Ana Hernández, recruiting coordinator for McCoy College of Business graduate programs, to learn more about our new online Doctor of Business Administration (DBA) program. Attendees will learn about the program curriculum, career paths, deadlines, and the application process. 

» Register for Zoom Session

Give the Gift of Education

With your support, we are able to provide the opportunity for students to attend professional development workshops, guest lectures, host networking events, compete in student competitions or join a student organizations to help in achieving a well-rounded college experience.

Your gift today helps to ensure that the Marketing program continues to thrive.

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