Newly Added Digital Marketing & Analytics Course

Prerequisites: Both MKT 3343 & QMST 2333 must have been completed with a grade of C or better. 

photo of a computer and paper

Direct Studies in Marketing

The course explores data analysis techniques that are applied to real-world business problems. Students will learn software to analyze data and to make strategic decisions. In addition, students will learn how to monitor and predict marketing and sales metrics and how to turn sales data into actionable plans. Students will also learn how to incorporate digital marketing tools such as effective web site design, blogging, email marketing, and search engine optimization (SEO) into an organization’s marketing strategy. Through discussion of digital marketing concepts and hands-on projects and assignments, students will learn how to use digital marketing to create positive organizational outcomes.

Gain A Competitive Edge Employers Are Looking For:

Marketing & sales analytics
Data visualization
Analyzing textual data
Website data
Paid search & SEO
Social media marketing

Course Approval

In order to register for this course, you must receive permission from the department of marketing prior to registration.