Department of Marketing
The McCoy College of Business Department of Marketing offers the direction, skills, and experiences you need to begin your marketing career. Whether you choose an undergraduate concentration in professional sales or services marketing, or you apply for our new master’s program in Marketing Research and Analysis, your opportunities in the Department of Marketing extend well beyond the classroom. Take advantage of professional development workshops, learn from guest speakers, grow your professional community at networking events, compete in student competitions, or join any of our three student organizations for a well-rounded experience that will give you the confidence you need to compete in this growing field.
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Programs that fit your goals
At McCoy College you’ll be challenged academically, but we don’t learn in a vacuum. We believe in connecting what you learn here to the world beyond college. You'll gain experience and knowledge to apply classroom discoveries to meet real-world challenges.
Recent News
McCoy College B.B.A. in Marketing Ranked #9 in the Nation
Dr. Rick T. Wilson Interviewed on KXAN News Austin
TXST Sales Team Finished 5th Runner Up at the 2022 International Collegiate Sales Competition
Upcoming Events
- Location:
- McCoy 430; 430
- Cost:
- Free
- Contact:
- Terrance McClain
5122457013 - Campus Sponsor:
- McCoy College Student Success Center
The McCoy College of Business Student Success center is here to support business students on academic probation to return to good academic standing. As part of the program, students are required to:
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- Attend an information session
- Attend an Academic Advising meeting a. First-Year Advising (first-year students) b. McCoy Advising (admitted upperclassmen) c. University Advising (pre-business upperclassmen)
- Attend a Learning Support Service (e.g. SLAC, Success Coaching, Math Cats)
- Location:
- McCoy 124; 124
- Cost:
- Free
- Contact:
- Terrance McClain
5122457013 - Campus Sponsor:
- McCoy College Student Success Center
Uncover your core values and how to communicate them through professional dress, social media, and more. Develop executive presence to influence others, manage perceptions, inspire trust, and project vision. Scan the QR code at the event.
Click here for more information
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- Location:
- American Airlines Center
- Cost:
- Free
- Contact:
- Terrance McClain
5122457013 - Campus Sponsor:
- McCoy College Student Success Center
The Dallas Stars are excited to present our 2025 Dallas Stars Career Fair at American Airlines Center! Spend the afternoon meeting with representatives of teams and organizations all over the region. There are opportunities for Full-time, Part-time, and Internships. Every Career Fair purchase includes a ticket to the Stars vs. Hurricanes game at 7PM!
If you attend and ride the bus, we will not attend the game. Students must RSVP and pay in order to ride the bus with the McCoy College Student Success Center. Click here for more information
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If you attend and ride the bus, we will not attend the game. Students must RSVP and pay in order to ride the bus with the McCoy College Student Success Center. Click here for more information
- Location:
- McCoy First Floor; First Floor
- Cost:
- Free
- Contact:
- Terrance McClain
5122457013 - Campus Sponsor:
- McCoy College Student Success Center
Learn about the McCoy College student organizations that you can get involved with on campus. Stop by the tables and connect with a student organization that matches your major. Scan the QR code at the event.
Click here for more information
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- Location:
- McCoy 206; 206
- Cost:
- Free
- Contact:
- Terrance McClain
512-245-7013 - Campus Sponsor:
- McCoy College Student Success Center
Need a new headshot? Stop by the studio to get a new headshot to update your LinkedIn personal brand in MCOY 206. Business casual required. Scan the QR code at the event.
Click here for more information
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- Location:
- McCoy's Building Supply HQ
- Cost:
- Free
- Contact:
- Terrance McClain
5122457013 - Campus Sponsor:
- McCoy College Student Success Center
This is an exclusive event for accepted Relational Values Leadership students. Have you been accepted into Cohort 3 of the Relational Values Leadership program? Join us for the kickoff event to learn more about the program, set expectations, and prepare for the upcoming semester. This event is required for students who have been enrolled into the program. Scan the QR code at the event.
Click here for more information
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- Location:
- McCoy First Floor; First Floor
- Cost:
- Free
- Contact:
- Terrance McClain
5122457013 - Campus Sponsor:
- McCoy College Student Success Center
Learn about the McCoy College student organizations that you can get involved with on campus. Stop by the tables and connect with a student organization that matches your major. Scan the QR code at the event.
Click here for more information
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- Location:
- McCoy 127; 127
- Cost:
- Free
- Contact:
- Terrance McClain
5122457013 - Campus Sponsor:
- McCoy College Student Success Center
Join the Department of Finance and Economics, Financial Management Association, the Student Economics Association, and the Student Success Center to prepare for the upcoming Finance and Economics Talent Expo. We will discuss resume, elevator speeches, professional dress and more. Scan the QR code at the event.
Click here for more information
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- Location:
- McCoy First Floor; First Floor
- Cost:
- Free
- Contact:
- Terrance McClain
5122457013 - Campus Sponsor:
- McCoy College Student Success Center
MemoryBlue is a leading B2B sales and lead generation company that helps high-tech firms tackle sales development challenges. Stop by the table to learn more about possible jobs and internships. Scan the QR code at the event. This is a come-and-go event that provides time for students to engage between classes.
Click here for more information
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- Location:
- McCoy 110; 110
- Cost:
- Free
- Contact:
- Terrance McClain
5122457013 - Campus Sponsor:
- McCoy College Student Success Center
It’s time to update your resume! Whether you are preparing to graduate or looking for an internship, this is a great time to refresh your resume. Please attend with a printed resume for review.
Click here for more information
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- Location:
- McCoy TBD; TBD
- Cost:
- Free
- Contact:
- Terrance McClain
5122457013 - Campus Sponsor:
- McCoy College Student Success Center
This event is a closed event for students that have been accepted into the Dean’s Leadership Academy for Spring 2025. Do you exude confidence and credibility? Can you command a room? Discover how to crack the code of Executive Presence.
Click here for more information
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- Location:
- McCoy 113; 113
- Cost:
- Free
- Contact:
- Terrance McClain
5122457013 - Campus Sponsor:
- McCoy College Student Success Center
This session is exclusive for students who have been accepted into the Relational Values Leadership Program. In part-one of the relational values leadership, we discover YOU as a people first leader. We will discuss what relational needs are and what it means to serve others through knowing, caring, and giving to relational needs. Scan the QR code at the event. Students must be admitted to the Relational Values Leadership program to attend.
Click here for more information
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- Location:
- McCoy 434; 434
- Cost:
- Free
- Contact:
- Terrance McClain
5122457013 - Campus Sponsor:
- McCoy College Student Success Center
Are you interested in the variety of jobs and roles within the Marketing field? We will have professionals in the field from a variety of industries to discuss their individual journeys. You will also have a chance to network with these professionals to create your roadmap in the marketing field. Business professional is preferred. **Scan the QR code at the event. **
Don't forget:
Take a picture with an employer/recruiter at the event to submit in the reflection. Click here for more information
more about event
Don't forget:
Take a picture with an employer/recruiter at the event to submit in the reflection. Click here for more information
- Location:
- McCoy 124; 124
- Cost:
- Free
- Contact:
- Terrance McClain
5122457013 - Campus Sponsor:
- McCoy College Student Success Center
Develop a five-star resume that accurately communicates your experiences. Headshots will be taken immediately following the conclusion of the workshop in MCOY 206. Scan the QR code at the event.
Click here for more information
more about event
- Location:
- McCoy 110; 110
- Cost:
- Free
- Contact:
- Terrance McClain
5122457013 - Campus Sponsor:
- McCoy College Student Success Center
Dell Technologies is among the world’s leading technology companies helping to transform people’s lives with extraordinary capabilities. Come and network with Dell professionals to grow your network and make connections that could land you your next job. Engaging with professionals helps you develop your ability to communicate and network. Students can stop by at any time. Business casual is preferred, not required. Scan the QR code at the event and complete the reflection.
Click here for more information
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- Location:
- McCoy First Floor; First Floor
- Cost:
- Free
- Contact:
- Terrance McClain
5122457013 - Campus Sponsor:
- McCoy College Student Success Center
Dell Technologies is among the world’s leading technology companies helping to transform people’s lives with extraordinary capabilities. Stop by the table to learn more about their internship and full-time job opportunities. This is a come-and-go event that provides time for students to engage between classes. Scan the QR code at the event.
Click here for more information
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- Location:
- LBJSC Grand Ballroom; LBJSC Grand Ballroom
- Cost:
- Free
- Contact:
- Terrance McClain
5122457013 - Campus Sponsor:
- McCoy College Student Success Center
Attending a Career Fair is a great way to gain hands-on experience networking with employers and searching for opportunities. This event is for students seeking internships in all fields and industries. Business professional dress is recommended, not required. Check in with Career Services and your attendance will be added in Suitable.
Click here for more information
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- Location:
- McCoy 110; 110
- Cost:
- Free
- Contact:
- Terrance McClain
5122457013 - Campus Sponsor:
- McCoy College Student Success Center
Are you a management major or interested in majoring in management? Stop by the office to chat with Internship Coordinator for the Department of Management, Bobbie Moore to ask questions and seek guidance for your next career move. This is a come-and-go event that provides time for students to engage between classes. Scan the QR code at the event.
Click here for more information
more about event
- Location:
- McCoy 206; 206
- Cost:
- Free
- Contact:
- Terrance McClain
5122457013 - Campus Sponsor:
- McCoy College Student Success Center
Need a new headshot? Stop by the studio to get a new headshot to update your LinkedIn personal brand in MCOY 206. Business casual required. Scan the QR code at the event.
Click here for more information
more about event
- Location:
- McCoy TBD; TBD
- Cost:
- Free
- Contact:
- Terrance McClain
5122457013 - Campus Sponsor:
- McCoy College Student Success Center
Are you intersted in a career in Cybersecurity? Join the Student Success Center and State Farm for a panel on opportunities with State Farm and more.
Click here for more information
more about event
- Location:
- McCoy 110; 110
- Cost:
- Free
- Contact:
- Terrance McClain
5122457013 - Campus Sponsor:
- McCoy College Student Success Center
It’s time to update your resume! Whether you are preparing to graduate or looking for an internship, this is a great time to refresh your resume. Please attend with a printed resume for review.
Click here for more information
more about event
- Location:
- McCoy First Floor; First Floor
- Cost:
- Free
- Contact:
- Terrance McClain
5122457013 - Campus Sponsor:
- McCoy College Student Success Center
The Texas Parks and Wildlife Department provides outdoor recreational opportunities by managing and protecting wildlife and wildlife habitat and acquiring and managing parklands and historic areas. Stop by the table to learn more about possible jobs and internships. Scan the QR code at the event. This is a come-and-go event that provides time for students to engage between classes.
Click here for more information
more about event
- Location:
- McCoy 434; 434
- Cost:
- Free
- Contact:
- Terrance McClain
5122457013 - Campus Sponsor:
- McCoy College Student Success Center
This event is a closed event for students that have been accepted into the Dean’s Leadership Academy for Spring 2025. Are you prepared to sharpen your image through etiquette? You will receive a professional etiquette course by renowned etiquette instructor, Diane Gottsman.
Click here for more information
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- Location:
- McCoy First Floor; First Floor
- Cost:
- Free
- Contact:
- Terrance McClain
5122457013 - Campus Sponsor:
- McCoy College Student Success Center
NFP, an Aon company, is an organization that helps companies and individuals around the globe address their most significant risk, workforce, wealth management and retirement challenges through custom solutions and a people-first approach. Stop by the table to learn more about possible jobs and internships. Scan the QR code at the event. This is a come-and-go event that provides time for students to engage between classes.
Click here for more information
more about event
- Location:
- LBJSC Grand Ballroom; Grand Ballroom
- Cost:
- Free
- Contact:
- Terrance McClain
5122457013 - Campus Sponsor:
- McCoy College Student Success Center
Join us for the inaugural Finance and Economics Talent Expo. Hear from professionals in the industry and connect with various employers to cultivate your network. Business professional is preferred, not required. **Scan the QR code at the event. **
Don't forget:
Take a picture with an employer/recruiter at the event to submit in the reflection.
TXST Honor Code: We complete our work on time and make every effort to do it right. We come to class and meetings prepared and are willing to demonstrate it. We hold ourselves to doing what is required, embrace rigor, and shun mediocrity, special requests, and excuses. Click here for more information
more about event
Don't forget:
Take a picture with an employer/recruiter at the event to submit in the reflection.
TXST Honor Code: We complete our work on time and make every effort to do it right. We come to class and meetings prepared and are willing to demonstrate it. We hold ourselves to doing what is required, embrace rigor, and shun mediocrity, special requests, and excuses. Click here for more information
- Location:
- McCoy 124; 124
- Cost:
- Free
- Contact:
- Terrance McClain
5122457013 - Campus Sponsor:
- McCoy College Student Success Center
Learn key interviewing skills and what to review during a company search. Before you submit your job application, be sure that you have the skills to ace the interview. We will discuss skills-based hiring practices and more. Scan the QR code at the event and reflect.
Click here for more information
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