Department of Marketing
The McCoy College of Business Department of Marketing offers the direction, skills, and experiences you need to begin your marketing career. Whether you choose an undergraduate concentration in professional sales or services marketing, or you apply for our new master’s program in Marketing Research and Analysis, your opportunities in the Department of Marketing extend well beyond the classroom. Take advantage of professional development workshops, learn from guest speakers, grow your professional community at networking events, compete in student competitions, or join any of our three student organizations for a well-rounded experience that will give you the confidence you need to compete in this growing field.
#1
Best Sales Program
Worldwide
UNIVERSITY SALES CENTER ALLIANCE
Programs that fit your goals
At McCoy College you’ll be challenged academically, but we don’t learn in a vacuum. We believe in connecting what you learn here to the world beyond college. You'll gain experience and knowledge to apply classroom discoveries to meet real-world challenges.
Recent News
McCoy College B.B.A. in Marketing Ranked #9 in the Nation
Dr. Rick T. Wilson Interviewed on KXAN News Austin
TXST Sales Team Finished 5th Runner Up at the 2022 International Collegiate Sales Competition
Upcoming Events
- Location:
- Zoom session. Register via link in description.
- Cost:
- Free
- Contact:
- Ana Hernandez
McCoy College of Business
a.hernandez@txstate.edu - Campus Sponsor:
- McCoy College of Business
Join Ana Hernández, recruiting coordinator for the McCoy College of Business graduate programs, to learn more about both the Full-Time Cohort and Flex MBA options. Attendees will learn about the program curriculum, career path options, financial aid, study abroad, deadlines, and the application process.
» Register for Zoom link access Click here for more information
more about event
» Register for Zoom link access Click here for more information
- Location:
- Alkek Teaching Theater
- Cost:
- Free
- Contact:
- Quinn - Director of CIE
Alkek Library 350G
Phone: 512-408-2246 - Campus Sponsor:
- Center for Innovation and Entrepreneurship
THE STORY, you are your brand.
The ability to effectively tell your story significantly enhances your chances of success in
the competitive world of entrepreneurship. The strongest brands also remain true to their
values, crafting compelling narratives that deeply connect with their audience.
Lawrence Norman, the former GM for adidas basketball and current faculty/lecturer at
Clark University (MA), will present how students can increase their brand value by being
better storytellers, presenters and writers. In his unique, engaging way of utilizing a music
soundtrack in his lectures, Lawrence will give insight into his experience at ADIDAS and
how that brand became one of the world’s leading sports brands.
After his opening “monologue”, Lawrence will interview R.C. Buford, the CEO of Spurs Sport
and Entertainment. The SAN ANTONIO SPURS are a powerhouse franchise not just
because of their five NBA championships, but because of their unwavering vision, core
values, and relentless entrepreneurial mindset. For the Spurs, every day is "day one." They
embody the philosophy of “pounding the rock” and embracing humility with the mantra to “get over yourself.”
Next, it's your turn. The session will conclude with an audience Q&A, giving you the opportunity to ask R.C. (or Lawrence) your questions.
REGISTER HERE:
Open to all Faculty, Staff, Students and Alumni. Click here for more information
more about event
The ability to effectively tell your story significantly enhances your chances of success in
the competitive world of entrepreneurship. The strongest brands also remain true to their
values, crafting compelling narratives that deeply connect with their audience.
Lawrence Norman, the former GM for adidas basketball and current faculty/lecturer at
Clark University (MA), will present how students can increase their brand value by being
better storytellers, presenters and writers. In his unique, engaging way of utilizing a music
soundtrack in his lectures, Lawrence will give insight into his experience at ADIDAS and
how that brand became one of the world’s leading sports brands.
After his opening “monologue”, Lawrence will interview R.C. Buford, the CEO of Spurs Sport
and Entertainment. The SAN ANTONIO SPURS are a powerhouse franchise not just
because of their five NBA championships, but because of their unwavering vision, core
values, and relentless entrepreneurial mindset. For the Spurs, every day is "day one." They
embody the philosophy of “pounding the rock” and embracing humility with the mantra to “get over yourself.”
Next, it's your turn. The session will conclude with an audience Q&A, giving you the opportunity to ask R.C. (or Lawrence) your questions.
REGISTER HERE:
Open to all Faculty, Staff, Students and Alumni. Click here for more information
- Location:
- LBJ Mall
- Cost:
- Free
- Contact:
- Quinn - Director of CIE
Alkek Library 350G
Phone: 512-408-2246
Connor Ward - Bobcat Bazaar Manager
qgw13@txstate.edu
832-535-8871 - Campus Sponsor:
- Center for Innovation and Entrepreneurship
Do you have a small business and would like a place to sell to on campus to your fellow Bobcats? Well, we have the place for you.
Sponsored by the Center for Innovation and Entrepreneurship, this weekly pop up is for the TXST community entrepreneurs to showcase their business.
The event will be held on the Mall with several student businesses from 2:30-5pm.
Stop by and support your fellow Bobcats!
Use this link to reserve a table for your small business for free!
Sponsored by the Center for Innovation and Entrepreneurship, this weekly pop up is for the TXST community entrepreneurs to showcase their business.
The event will be held on the Mall with several student businesses from 2:30-5pm.
Stop by and support your fellow Bobcats!
Use this link to reserve a table for your small business for free!
- Location:
- McCoy Multiple Locations; Multiple Locations
- Cost:
- Free
- Contact:
- McCoy College Student Success Center
5122457010 - Campus Sponsor:
- McCoy College Student Success Center
Are you interested in launching your own business? Do you aspire of owning your own business but unsure of where to start! Join us for a day of activities to support your journey. Scan the QR code at the event.
Click here for more information
more about event
- Location:
- McCoy 113; 113
- Cost:
- Free
- Contact:
- McCoy College Student Success Center
5122457010 - Campus Sponsor:
- McCoy College Student Success Center
This session is exclusive for students who have been accepted into the Relational Values Leadership Program. It’s time for you to be an effective contributor to organizational success. Discover how you can develop an on-going mutual commitment to growth and accountability. Scan the QR code at the event.
Click here for more information
more about event
- Location:
- McCoy 110; 110
- Cost:
- Free
- Contact:
- McCoy College Student Success Center
5122457010 - Campus Sponsor:
- McCoy College Student Success Center
It’s time to update your resume! Whether you are preparing to graduate or looking for an internship, this is a great time to refresh your resume. Please attend with a printed resume for review. **Scan the QR code at the event. **
Click here for more information
more about event
- Location:
- McCoy 110; 110
- Cost:
- Free
- Contact:
- McCoy College Student Success Center
5122457010 - Campus Sponsor:
- McCoy College Student Success Center
Develop the interviewing skills to make you the obvious choice! A mock interview is a staged interview the simulates an actual job interview. This activity will help you understand how to conduct yourself during an actual interview. Scan the QR code at the event.
Click here for more information
more about event
- Location:
- McCoy 206; 206
- Cost:
- Free
- Contact:
- McCoy College Student Success Center
5122457010 - Campus Sponsor:
- McCoy College Student Success Center
Need a new headshot? Stop by the studio to get a new headshot to update your LinkedIn personal brand in MCOY 206. Business casual required. Scan the QR code at the event.
Click here for more information
more about event
- Location:
- Online via Zoom
- Cost:
- Free
- Contact:
- Dr. Kasey Martin
Department of Accounting
kasey.martin@txstate.edu - Campus Sponsor:
- Department of Accounting
Learn more about our Master of Accountancy (MAcy) and M.S. in Accounting and Information Technology (MSAIT) from director Dr. Kasey Martin, advisor Laurie Brown, and recruiter Bruce Howard as they discuss reasons you should pursue your MAcy or MSAIT degree, program curricula, application process, CPA educational requirements, the internship process, and career paths.
» Register for Zoom Access
» Register for Zoom Access
- Location:
- McCoy 110; 110
- Cost:
- Free
- Contact:
- McCoy College Student Success Center
5122457010 - Campus Sponsor:
- McCoy College Student Success Center
Are you an accounting major or interested in majoring in accounting? Stop by the office to chat with MAcy Recruiter – Accounting Internship and Student and Professional Development for the Department of Accounting, Bruce Howard, to ask questions and seek guidance for your next career move.
This is a come-and-go event that provides time for students to engage between classes. Scan the QR code at the event. Click here for more information
more about event
This is a come-and-go event that provides time for students to engage between classes. Scan the QR code at the event. Click here for more information
- Location:
- CIE Gathering Space; 350G
- Cost:
- Free
- Contact:
- Quinn - Director of CIE
Alkek Library 350G
Phone: 512-408-2246 - Campus Sponsor:
- Center for Innovation and Entrepreneurship
Get inspired by entrepreneurs who’ve been in your shoes!
What’s the secret to opening doors and creating opportunities? For Sinéad Whiteside and Susan Guerra, the answer is networking and collaboration. Join the founders of Inspired Minds Art Center as they share how building meaningful connections with the right people turned their vision into a successful, fast-growing business.
From forming relationships with key community members to leveraging their network for growth, Sinéad and Susan will show how strategic networking can shape the future of your business. Their story demonstrates the incredible power of connection and the opportunities that come from putting yourself out there.
Each month, hear from successful business owners as they share their journeys—their challenges, triumphs, lessons learned, and the strategies that helped them succeed. Whether you’re an aspiring entrepreneur or already running a business, this series offers invaluable insights and actionable advice to help you on your path.
What’s the secret to opening doors and creating opportunities? For Sinéad Whiteside and Susan Guerra, the answer is networking and collaboration. Join the founders of Inspired Minds Art Center as they share how building meaningful connections with the right people turned their vision into a successful, fast-growing business.
From forming relationships with key community members to leveraging their network for growth, Sinéad and Susan will show how strategic networking can shape the future of your business. Their story demonstrates the incredible power of connection and the opportunities that come from putting yourself out there.
Each month, hear from successful business owners as they share their journeys—their challenges, triumphs, lessons learned, and the strategies that helped them succeed. Whether you’re an aspiring entrepreneur or already running a business, this series offers invaluable insights and actionable advice to help you on your path.
- Location:
- LBJ Mall
- Cost:
- Free
- Contact:
- Quinn - Director of CIE
Alkek Library 350G
Phone: 512-408-2246
Connor Ward - Bobcat Bazaar Manager
qgw13@txstate.edu
832-535-8871 - Campus Sponsor:
- Center for Innovation and Entrepreneurship
Do you have a small business and would like a place to sell to on campus to your fellow Bobcats? Well, we have the place for you.
Sponsored by the Center for Innovation and Entrepreneurship, this weekly pop up is for the TXST community entrepreneurs to showcase their business.
The event will be held on the Mall with several student businesses from 2:30-5pm.
Stop by and support your fellow Bobcats!
Use this link to reserve a table for your small business for free!
Sponsored by the Center for Innovation and Entrepreneurship, this weekly pop up is for the TXST community entrepreneurs to showcase their business.
The event will be held on the Mall with several student businesses from 2:30-5pm.
Stop by and support your fellow Bobcats!
Use this link to reserve a table for your small business for free!
- Location:
- TBD
- Cost:
- Free
- Contact:
- McCoy College Student Success Center
5122457010 - Campus Sponsor:
- McCoy College Student Success Center
This session is exclusive for students who have been accepted into the Relational Values Leadership Program. It’s time to celebrate! You’ve officially completed the Relational Values Leadership. Your journey continues!
Click here for more information
more about event
- Location:
- 326 North LBJ, San Marcos, TX, United States, Texas 78666
- Cost:
- Free
- Contact:
- Quinn - Director of CIE
Alkek Library 350G
Phone: 512-408-2246 - Campus Sponsor:
- Center for Innovation and Entrepreneurship
REGISTER HERE!
Dive into a world of creativity at ArtWaves, where local artists bring their visions to life across a variety of mediums. Whether you're a devoted art lover or just looking to explore something new, this event invites you to experience the energy, imagination, and inspiration of our creative community. Come ride the creative wave with us!
What to Expect:
- Featured Artists: Phase Floral, Luna Chrysanthia, Adele Corder, & more to be announced!
- Pom Pom Pals Arts & Crafts Station – Fun for all ages!
- Vendor Fair – Discover local handmade goods, art, and more!
Dive into a world of creativity at ArtWaves, where local artists bring their visions to life across a variety of mediums. Whether you're a devoted art lover or just looking to explore something new, this event invites you to experience the energy, imagination, and inspiration of our creative community. Come ride the creative wave with us!
What to Expect:
- Featured Artists: Phase Floral, Luna Chrysanthia, Adele Corder, & more to be announced!
- Pom Pom Pals Arts & Crafts Station – Fun for all ages!
- Vendor Fair – Discover local handmade goods, art, and more!
- Location:
- McCoy 110; 110
- Cost:
- Free
- Contact:
- McCoy College Student Success Center
5122457010 - Campus Sponsor:
- McCoy College Student Success Center
Develop the interviewing skills to make you the obvious choice! A mock interview is a staged interview the simulates an actual job interview. This activity will help you understand how to conduct yourself during an actual interview. Scan the QR code at the event.
Click here for more information
more about event
- Location:
- McCoy 337
- Cost:
- Free
- Contact:
- Quinn - Director of CIE
Alkek Library 350G
Phone: 512-408-2246 - Campus Sponsor:
- Center for Innovation and Entrepreneurship
Join us for the grand finale of our public speaking series!
This special meeting will feature a showcase of student speeches, highlighting the skills and techniques participants have developed throughout the semester. From inspiring stories to creative presentations, this is a celebration of growth, confidence, and the power of communication.
This event is all about the participants—no guest speakers, just a supportive space to share and celebrate. Come cheer on your peers, reflect on your own progress, and leave inspired by the incredible talent and hard work of our entrepreneurial community.
This special meeting will feature a showcase of student speeches, highlighting the skills and techniques participants have developed throughout the semester. From inspiring stories to creative presentations, this is a celebration of growth, confidence, and the power of communication.
This event is all about the participants—no guest speakers, just a supportive space to share and celebrate. Come cheer on your peers, reflect on your own progress, and leave inspired by the incredible talent and hard work of our entrepreneurial community.
- Location:
- McCoy 110; 110
- Cost:
- Free
- Contact:
- McCoy College Student Success Center
5122457010 - Campus Sponsor:
- McCoy College Student Success Center
It’s time to update your resume! Whether you are preparing to graduate or looking for an internship, this is a great time to refresh your resume. Please attend with a printed resume for review. **Scan the QR code at the event. **
Click here for more information
more about event
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