Department of Marketing
The McCoy College of Business Department of Marketing offers the direction, skills, and experiences you need to begin your marketing career. Whether you choose an undergraduate concentration in professional sales or services marketing, or you apply for our new master’s program in Marketing Research and Analysis, your opportunities in the Department of Marketing extend well beyond the classroom. Take advantage of professional development workshops, learn from guest speakers, grow your professional community at networking events, compete in student competitions, or join any of our three student organizations for a well-rounded experience that will give you the confidence you need to compete in this growing field.
#1
Best Sales Program
Worldwide
UNIVERSITY SALES CENTER ALLIANCE
Programs that fit your goals
At McCoy College you’ll be challenged academically, but we don’t learn in a vacuum. We believe in connecting what you learn here to the world beyond college. You'll gain experience and knowledge to apply classroom discoveries to meet real-world challenges.
Recent News
McCoy College B.B.A. in Marketing Ranked #9 in the Nation
Dr. Rick T. Wilson Interviewed on KXAN News Austin
TXST Sales Team Finished 5th Runner Up at the 2022 International Collegiate Sales Competition
Upcoming Events
- Location:
- LBJ Mall
- Cost:
- Free
- Contact:
- Quinn - Director of CIE
Alkek Library 350G
Phone: 512-408-2246
Connor Ward - Bobcat Bazaar Manager
qgw13@txstate.edu
832-535-8871 - Campus Sponsor:
- Center for Innovation and Entrepreneurship
Do you have a small business and would like a place to sell to on campus to your fellow Bobcats? Well, we have the place for you.
Sponsored by the Center for Innovation and Entrepreneurship, this weekly pop up is for the TXST community entrepreneurs to showcase their business.
The event will be held on the Mall with several student businesses from 2:30-5pm.
Stop by and support your fellow Bobcats!
Use this link to reserve a table for your small business for free!
Sponsored by the Center for Innovation and Entrepreneurship, this weekly pop up is for the TXST community entrepreneurs to showcase their business.
The event will be held on the Mall with several student businesses from 2:30-5pm.
Stop by and support your fellow Bobcats!
Use this link to reserve a table for your small business for free!
- Location:
- McCoy 233; 233
- Cost:
- Free
- Contact:
- McCoy College Student Success Center
5122457010 - Campus Sponsor:
- McCoy College Student Success Center
This is an exclusive event for paid and accepted members of Beta Gamma Sigma. Beta Gamma Sigma is The International Business Honor Society. Since 1913 we have recognized and honored top performing students from around the world in business schools accredited by The Association to Advance Collegiate Schools of Business. Let’s get you inducted! Scan the QR code at the event.
Click here for more information
more about event
- Location:
- Austin
- Cost:
- Free
- Contact:
- McCoy College Student Success Center
5122457010 - Campus Sponsor:
- McCoy College Student Success Center
This is an exclusive event for students in the American Marketing Association. Arrive Logistics builds technology and automated systems to empower customers. Take a trip with us to Arrive Logistics – Austin to learn more about their career opportunities. Scan the QR code at the event.
Click here for more information
more about event
- Location:
- Zoom session. Register via link in description.
- Cost:
- Free
- Contact:
- Dr. Gail Zank
Department of Marketing
gailzank@txstate.edu - Campus Sponsor:
- McCoy College of Business
Wondering if graduate school is right for you? Interested in developing your career in market research and analytics? Come learn about the Master of Science in Marketing Research and Analysis (MSMRA) program and how to apply!
» Register for Zoom Info Session Click here for more information
more about event
» Register for Zoom Info Session Click here for more information
- Location:
- McCoy 105; 105
- Cost:
- Free
- Contact:
- McCoy College Student Success Center
5122457010 - Campus Sponsor:
- McCoy College Student Success Center
Are you considering purchasing your first home or car? Interested in learning the process of home and car buying? Come check out this workshop that will give you the details to purchase your first home are car successfully.
Click here for more information
more about event
- Location:
- McCoy Outside; Outside
- Cost:
- Free
- Contact:
- McCoy College Student Success Center
5122457010 - Campus Sponsor:
- McCoy College Student Success Center
It’s close to the end of the semester and it’s about that time for a physical and mental check-in. Stop by the front of McCoy to pet the baby goats.
Click here for more information
more about event
- Location:
- McCoy 206; 206
- Cost:
- Free
- Contact:
- McCoy College Student Success Center
5122457010 - Campus Sponsor:
- McCoy College Student Success Center
Need a new headshot? Stop by the studio to get a new headshot to update your LinkedIn personal brand in MCOY 206. Business casual required. Scan the QR code at the event.
Click here for more information
more about event
- Location:
- McCoy 337
- Cost:
- Free
- Contact:
- Quinn - Director of CIE
Alkek Library 350G
Phone: 512-408-2246 - Campus Sponsor:
- Center for Innovation and Entrepreneurship
Step into the world of improvisation with this hands-on workshop, led by a professional improv troupe!
This interactive session will focus on quick thinking, effective communication, and building confidence in the moment—essential skills for entrepreneurs pitching ideas and handling the unexpected.
This special event will dedicate the entire meeting to learning and practicing improv techniques directly from the experts. Get ready to engage, connect, and develop tools to boost your confidence and spontaneity. This is an event you won’t want to miss!
This interactive session will focus on quick thinking, effective communication, and building confidence in the moment—essential skills for entrepreneurs pitching ideas and handling the unexpected.
This special event will dedicate the entire meeting to learning and practicing improv techniques directly from the experts. Get ready to engage, connect, and develop tools to boost your confidence and spontaneity. This is an event you won’t want to miss!
- Location:
- Zoom session. Register via link in description.
- Cost:
- Free
- Contact:
- Ana Hernandez
McCoy College of Business
a.hernandez@txstate.edu - Campus Sponsor:
- McCoy College of Business
Join Ana Hernández, recruiting coordinator for the McCoy College of Business graduate programs, to learn more about both the Full-Time Cohort and Flex MBA options. Attendees will learn about the program curriculum, career path options, financial aid, study abroad, deadlines, and the application process.
» Register for Zoom link access Click here for more information
more about event
» Register for Zoom link access Click here for more information
- Location:
- Alkek Teaching Theater
- Cost:
- Free
- Contact:
- Quinn - Director of CIE
Alkek Library 350G
Phone: 512-408-2246 - Campus Sponsor:
- Center for Innovation and Entrepreneurship
THE STORY, you are your brand.
The ability to effectively tell your story significantly enhances your chances of success in
the competitive world of entrepreneurship. The strongest brands also remain true to their
values, crafting compelling narratives that deeply connect with their audience.
Lawrence Norman, the former GM for adidas basketball and current faculty/lecturer at
Clark University (MA), will present how students can increase their brand value by being
better storytellers, presenters and writers. In his unique, engaging way of utilizing a music
soundtrack in his lectures, Lawrence will give insight into his experience at ADIDAS and
how that brand became one of the world’s leading sports brands.
After his opening “monologue”, Lawrence will interview R.C. Buford, the CEO of Spurs Sport
and Entertainment. The SAN ANTONIO SPURS are a powerhouse franchise not just
because of their five NBA championships, but because of their unwavering vision, core
values, and relentless entrepreneurial mindset. For the Spurs, every day is "day one." They
embody the philosophy of “pounding the rock” and embracing humility with the mantra to “get over yourself.”
Next, it's your turn. The session will conclude with an audience Q&A, giving you the opportunity to ask R.C. (or Lawrence) your questions.
REGISTER HERE:
Open to all Faculty, Staff, Students and Alumni. Click here for more information
more about event
The ability to effectively tell your story significantly enhances your chances of success in
the competitive world of entrepreneurship. The strongest brands also remain true to their
values, crafting compelling narratives that deeply connect with their audience.
Lawrence Norman, the former GM for adidas basketball and current faculty/lecturer at
Clark University (MA), will present how students can increase their brand value by being
better storytellers, presenters and writers. In his unique, engaging way of utilizing a music
soundtrack in his lectures, Lawrence will give insight into his experience at ADIDAS and
how that brand became one of the world’s leading sports brands.
After his opening “monologue”, Lawrence will interview R.C. Buford, the CEO of Spurs Sport
and Entertainment. The SAN ANTONIO SPURS are a powerhouse franchise not just
because of their five NBA championships, but because of their unwavering vision, core
values, and relentless entrepreneurial mindset. For the Spurs, every day is "day one." They
embody the philosophy of “pounding the rock” and embracing humility with the mantra to “get over yourself.”
Next, it's your turn. The session will conclude with an audience Q&A, giving you the opportunity to ask R.C. (or Lawrence) your questions.
REGISTER HERE:
Open to all Faculty, Staff, Students and Alumni. Click here for more information
- Location:
- LBJ Mall
- Cost:
- Free
- Contact:
- Quinn - Director of CIE
Alkek Library 350G
Phone: 512-408-2246
Connor Ward - Bobcat Bazaar Manager
qgw13@txstate.edu
832-535-8871 - Campus Sponsor:
- Center for Innovation and Entrepreneurship
Do you have a small business and would like a place to sell to on campus to your fellow Bobcats? Well, we have the place for you.
Sponsored by the Center for Innovation and Entrepreneurship, this weekly pop up is for the TXST community entrepreneurs to showcase their business.
The event will be held on the Mall with several student businesses from 2:30-5pm.
Stop by and support your fellow Bobcats!
Use this link to reserve a table for your small business for free!
Sponsored by the Center for Innovation and Entrepreneurship, this weekly pop up is for the TXST community entrepreneurs to showcase their business.
The event will be held on the Mall with several student businesses from 2:30-5pm.
Stop by and support your fellow Bobcats!
Use this link to reserve a table for your small business for free!
- Location:
- McCoy Multiple Locations; Multiple Locations
- Cost:
- Free
- Contact:
- McCoy College Student Success Center
5122457010 - Campus Sponsor:
- McCoy College Student Success Center
Are you interested in launching your own business? Do you aspire of owning your own business but unsure of where to start! Join us for a day of activities to support your journey. Scan the QR code at the event.
Click here for more information
more about event
- Location:
- McCoy 113; 113
- Cost:
- Free
- Contact:
- McCoy College Student Success Center
5122457010 - Campus Sponsor:
- McCoy College Student Success Center
This session is exclusive for students who have been accepted into the Relational Values Leadership Program. It’s time for you to be an effective contributor to organizational success. Discover how you can develop an on-going mutual commitment to growth and accountability. Scan the QR code at the event.
Click here for more information
more about event
- Location:
- McCoy 110; 110
- Cost:
- Free
- Contact:
- McCoy College Student Success Center
5122457010 - Campus Sponsor:
- McCoy College Student Success Center
It’s time to update your resume! Whether you are preparing to graduate or looking for an internship, this is a great time to refresh your resume. Please attend with a printed resume for review. **Scan the QR code at the event. **
Click here for more information
more about event
- Location:
- McCoy 110; 110
- Cost:
- Free
- Contact:
- McCoy College Student Success Center
5122457010 - Campus Sponsor:
- McCoy College Student Success Center
Develop the interviewing skills to make you the obvious choice! A mock interview is a staged interview the simulates an actual job interview. This activity will help you understand how to conduct yourself during an actual interview. Scan the QR code at the event.
Click here for more information
more about event
- Location:
- McCoy 206; 206
- Cost:
- Free
- Contact:
- McCoy College Student Success Center
5122457010 - Campus Sponsor:
- McCoy College Student Success Center
Need a new headshot? Stop by the studio to get a new headshot to update your LinkedIn personal brand in MCOY 206. Business casual required. Scan the QR code at the event.
Click here for more information
more about event
- Location:
- Online via Zoom
- Cost:
- Free
- Contact:
- Dr. Kasey Martin
Department of Accounting
kasey.martin@txstate.edu - Campus Sponsor:
- Department of Accounting
Learn more about our Master of Accountancy (MAcy) and M.S. in Accounting and Information Technology (MSAIT) from director Dr. Kasey Martin, advisor Laurie Brown, and recruiter Bruce Howard as they discuss reasons you should pursue your MAcy or MSAIT degree, program curricula, application process, CPA educational requirements, the internship process, and career paths.
» Register for Zoom Access
» Register for Zoom Access
- Location:
- McCoy 110; 110
- Cost:
- Free
- Contact:
- McCoy College Student Success Center
5122457010 - Campus Sponsor:
- McCoy College Student Success Center
Are you an accounting major or interested in majoring in accounting? Stop by the office to chat with MAcy Recruiter – Accounting Internship and Student and Professional Development for the Department of Accounting, Bruce Howard, to ask questions and seek guidance for your next career move.
This is a come-and-go event that provides time for students to engage between classes. Scan the QR code at the event. Click here for more information
more about event
This is a come-and-go event that provides time for students to engage between classes. Scan the QR code at the event. Click here for more information
- Location:
- CIE Gathering Space; 350G
- Cost:
- Free
- Contact:
- Quinn - Director of CIE
Alkek Library 350G
Phone: 512-408-2246 - Campus Sponsor:
- Center for Innovation and Entrepreneurship
Get inspired by entrepreneurs who’ve been in your shoes!
What’s the secret to opening doors and creating opportunities? For Sinéad Whiteside and Susan Guerra, the answer is networking and collaboration. Join the founders of Inspired Minds Art Center as they share how building meaningful connections with the right people turned their vision into a successful, fast-growing business.
From forming relationships with key community members to leveraging their network for growth, Sinéad and Susan will show how strategic networking can shape the future of your business. Their story demonstrates the incredible power of connection and the opportunities that come from putting yourself out there.
Each month, hear from successful business owners as they share their journeys—their challenges, triumphs, lessons learned, and the strategies that helped them succeed. Whether you’re an aspiring entrepreneur or already running a business, this series offers invaluable insights and actionable advice to help you on your path.
What’s the secret to opening doors and creating opportunities? For Sinéad Whiteside and Susan Guerra, the answer is networking and collaboration. Join the founders of Inspired Minds Art Center as they share how building meaningful connections with the right people turned their vision into a successful, fast-growing business.
From forming relationships with key community members to leveraging their network for growth, Sinéad and Susan will show how strategic networking can shape the future of your business. Their story demonstrates the incredible power of connection and the opportunities that come from putting yourself out there.
Each month, hear from successful business owners as they share their journeys—their challenges, triumphs, lessons learned, and the strategies that helped them succeed. Whether you’re an aspiring entrepreneur or already running a business, this series offers invaluable insights and actionable advice to help you on your path.
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