Department of Marketing
The McCoy College of Business Department of Marketing offers the direction, skills, and experiences you need to begin your marketing career. Whether you choose an undergraduate concentration in professional sales or services marketing, or you apply for our new master’s program in Marketing Research and Analysis, your opportunities in the Department of Marketing extend well beyond the classroom. Take advantage of professional development workshops, learn from guest speakers, grow your professional community at networking events, compete in student competitions, or join any of our three student organizations for a well-rounded experience that will give you the confidence you need to compete in this growing field.
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Programs that fit your goals
At McCoy College you’ll be challenged academically, but we don’t learn in a vacuum. We believe in connecting what you learn here to the world beyond college. You'll gain experience and knowledge to apply classroom discoveries to meet real-world challenges.
Recent News
McCoy College B.B.A. in Marketing Ranked #9 in the Nation
Dr. Rick T. Wilson Interviewed on KXAN News Austin
TXST Sales Team Finished 5th Runner Up at the 2022 International Collegiate Sales Competition
Upcoming Events
- Location:
- 3939 IH - 35 S, STE 1105, San Marcos, TX 78666; 3939 IH - 35 S, STE 1105, San Marcos, TX 78666
- Cost:
- Free
- Contact:
- McCoy College Student Success Center
5122457010 - Campus Sponsor:
- McCoy College Student Success Center
Give back to San Marcos by joining us to for a community cleanup. Scan the QR code at the event.
Click here for more information
more about event
- Location:
- McCoy 113; 113
- Cost:
- Free
- Contact:
- McCoy College Student Success Center
5122457010 - Campus Sponsor:
- McCoy College Student Success Center
This session is exclusive for students who have been accepted into the Relational Values Leadership Program. It’s time for you to excel as an effective team member. Discover how you can build a caring connected team. Scan the QR code at the event.
Click here for more information
more about event
- Location:
- McCoy 110; 110
- Cost:
- Free
- Contact:
- McCoy College Student Success Center
5122457010 - Campus Sponsor:
- McCoy College Student Success Center
Dell Technologies is among the world’s leading technology companies helping to transform people’s lives with extraordinary capabilities.
Come and network with Dell professionals to grow your network and make connections that could land you your next job. Engaging with professionals helps you develop your ability to communicate and network.
Students can stop by at any time. Business casual is preferred, not required.
Scan the QR code at the event and complete the reflection. Click here for more information
more about event
Come and network with Dell professionals to grow your network and make connections that could land you your next job. Engaging with professionals helps you develop your ability to communicate and network.
Students can stop by at any time. Business casual is preferred, not required.
Scan the QR code at the event and complete the reflection. Click here for more information
- Location:
- McCoy 110; 110
- Cost:
- Free
- Contact:
- McCoy College Student Success Center
5122457010 - Campus Sponsor:
- McCoy College Student Success Center
Are you a management major or interested in majoring in management? Stop by the office to chat with Internship Coordinator for the Department of Management, Bobbie Moore to ask questions and seek guidance for your next career move. This is a come-and-go event that provides time for students to engage between classes. Scan the QR code at the event.
Click here for more information
more about event
- Location:
- McCoy 206; 206
- Cost:
- Free
- Contact:
- McCoy College Student Success Center
5122457010 - Campus Sponsor:
- McCoy College Student Success Center
Need a new headshot? Stop by the studio to get a new headshot to update your LinkedIn personal brand in MCOY 206. Business casual required. Scan the QR code at the event.
Click here for more information
more about event
- Location:
- 337
- Cost:
- Free
- Contact:
- Quinn - Director of CIE
Alkek Library 350G
Phone: 512-408-2246 - Campus Sponsor:
- Center for Innovation and Entrepreneurship
Discover how body language can elevate your public speaking skills and transform the way you communicate. In this session, a member of Texas State University’s Psychology Department will delve into the science of nonverbal communication, exploring how posture, gestures, and facial expressions impact the way your message is received.
After the expert presentation, practice what you’ve learned with engaging improv exercises designed to enhance your confidence and presence on stage. As always, participants will also have the opportunity to give prepared speeches or performances to further develop their skills. Don’t miss this fascinating exploration of the psychology behind successful communication!
After the expert presentation, practice what you’ve learned with engaging improv exercises designed to enhance your confidence and presence on stage. As always, participants will also have the opportunity to give prepared speeches or performances to further develop their skills. Don’t miss this fascinating exploration of the psychology behind successful communication!
- Location:
- McCoy First Floor; First Floor
- Cost:
- Free
- Contact:
- McCoy College Student Success Center
5122457010 - Campus Sponsor:
- McCoy College Student Success Center
Charles Schwab is a financial services company that offers a variety of services, including brokerage, banking, financial advisory, retirement planning and more. This is a come-and-go event that provides time for students to engage between classes. Scan the QR code at the event.
Click here for more information
more about event
- Location:
- Zoom session. Register via link in description.
- Cost:
- Free
- Contact:
- Ana Hernandez
McCoy College of Business
a.hernandez@txstate.edu - Campus Sponsor:
- McCoy College of Business
Join Ana Hernández, recruiting coordinator for the McCoy College of Business graduate programs, to learn more about both the Full-Time Cohort and Flex MBA options. Attendees will learn about the program curriculum, career path options, financial aid, study abroad, deadlines, and the application process.
» Register for Zoom link access Click here for more information
more about event
» Register for Zoom link access Click here for more information
- Location:
- Zoom
- Cost:
- Free
- Contact:
- McCoy College Student Success Center
5122457010 - Campus Sponsor:
- McCoy College Student Success Center
This is an exclusive event for students who have received an email stating that they qualify for membership in Beta Gamma Sigma. Beta Gamma Sigma is The International Business Honor Society. Since 1913 we have recognized and honored top performing students from around the world in business schools accredited by The Association to Advance Collegiate Schools of Business. This session is designed to give you more information about being inducted into the Honor society.
Click here for more information
more about event
- Location:
- McCoy First Floor; First Floor
- Cost:
- Free
- Contact:
- McCoy College Student Success Center
5122457010 - Campus Sponsor:
- McCoy College Student Success Center
Amazon is a multinational technology company engaged in e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. Stop by the table to learn more about their internships and full-time opportunities. This is a come-and-go event that provides time for students to engage between classes. Scan the QR code at the event. TXST Honor Code: We complete our work on time and make every effort to do it right. We come to class and meetings prepared and are willing to demonstrate it. We hold ourselves to doing what is required, embrace rigor, and shun mediocrity, special requests, and excuses.
Click here for more information
more about event
- Location:
- McCoy 110; 110
- Cost:
- Free
- Contact:
- McCoy College Student Success Center
5122457010 - Campus Sponsor:
- McCoy College Student Success Center
Amazon is a multinational technology company engaged in e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence.
Stop by to speak with a representative in a more intimate setting. You can ask specific questions or ask for reviews on your resume. This is a come-and-go event that provides time for students to engage between classes. **Scan the QR code at the event. ** Click here for more information
more about event
Stop by to speak with a representative in a more intimate setting. You can ask specific questions or ask for reviews on your resume. This is a come-and-go event that provides time for students to engage between classes. **Scan the QR code at the event. ** Click here for more information
- Location:
- Zoom
- Cost:
- Free
- Contact:
- McCoy College Student Success Center
5122457010 - Campus Sponsor:
- McCoy College Student Success Center
This is an exclusive event for students who have received an email stating that they qualify for membership in Beta Gamma Sigma. Beta Gamma Sigma is The International Business Honor Society. Since 1913 we have recognized and honored top performing students from around the world in business schools accredited by The Association to Advance Collegiate Schools of Business. This session is designed to give you more information about being inducted into the Honor society.
Click here for more information
more about event
ASUG SAP
–
- Location:
- McCoy Multiple Locations
- Cost:
- Free
- Contact:
- McCoy College Student Success Center
5122457010 - Campus Sponsor:
- McCoy College Student Success Center
ASUG is a professional organization made up of the world’s largest network of SAP customers, partners, and professionals. Together, they drive organizations, teams, and careers forward by expanding what’s possible with SAP solutions. This event is ideal for IT majors but is open to all majors as SAP crosses over to every industry. Scan the QR code at the event.
Click here for more information
more about event
- Location:
- McCoy 113; 113
- Cost:
- Free
- Contact:
- McCoy College Student Success Center
5122457010 - Campus Sponsor:
- McCoy College Student Success Center
This session is exclusive for students who have been accepted into the Relational Values Leadership Program. Discover how to lead teams through changes, challenges, and conflicts. Scan the QR code at the event.
Click here for more information
more about event
- Location:
- McCoy 124; 124
- Cost:
- Free
- Contact:
- McCoy College Student Success Center
5122457010 - Campus Sponsor:
- McCoy College Student Success Center
This event is exclusive for McCoy College Student Organization leader. Join us to meet TXST Alumni and panelist for a discussion on various roles and internship opportunities.
Click here for more information
more about event
- Location:
- Zoom session. Register via link in description.
- Cost:
- Free
- Contact:
- Dr. Gail Zank
Department of Marketing
gailzank@txstate.edu - Campus Sponsor:
- McCoy College of Business
Wondering if graduate school is right for you? Interested in developing your career in market research and analytics? Come learn about the Master of Science in Marketing Research and Analysis (MSMRA) program and how to apply!
» Register for Zoom Info Session Click here for more information
more about event
» Register for Zoom Info Session Click here for more information
- Location:
- McCoy 105; 105
- Cost:
- Free
- Contact:
- McCoy College Student Success Center
5122457010 - Campus Sponsor:
- McCoy College Student Success Center
Come out and learn more in-depth knowledge on how to build credit and how to utilize credit to live a financially healthy life. Scan the QR code at the event.
Click here for more information
more about event
- Location:
- LBJSC Ampitheater
- Cost:
- Free
- Contact:
- McCoy College Student Success Center
5122457010 - Campus Sponsor:
- McCoy College Student Success Center
Come celebrate Black history Month with NABA and the Student Success Center.
Click here for more information
more about event
- Location:
- LBJ Student Center 316; 316
- Cost:
- Free
- Contact:
- Teresa Quinn
Center for Innovation and Entrepreneurship
quinnt@txstate.edu - Campus Sponsor:
- Center for Innovation and Entrepreneurship
Texas State alumna Katie Harvey and Michael Baselice share their unconventional entrepreneurial journeys, demonstrating how diverse fields can converge to achieve impactful results.
Michael Baselice, founder of Baselice & Associates, specializes in blending data analytics and social science to uncover voter preferences on ballot initiatives. His firm conducts extensive polling and data collection to measure public sentiment, offering clients actionable insights. These insights help campaigns craft targeted strategies that resonate with voters and maximize engagement. Baselice’s expertise lies in using numbers to tell a compelling story that guides political decision-making.
Katie Harvey, CEO of K Harvey Brand Partners, contributes her expertise in marketing and communications to transformative projects. With a deep understanding of audience engagement, Harvey helps shape and communicate brand narratives that drive meaningful connections between organizations and their stakeholders.
Together, Baselice and Harvey exemplify the power of integrating data-driven insights with creative storytelling and strategic marketing. This fusion enables campaigns to be both informed and effective, meeting the needs of voters while ensuring messages land where they matter most.
Lunch is included.
» Pre-Registration Required
Michael Baselice, founder of Baselice & Associates, specializes in blending data analytics and social science to uncover voter preferences on ballot initiatives. His firm conducts extensive polling and data collection to measure public sentiment, offering clients actionable insights. These insights help campaigns craft targeted strategies that resonate with voters and maximize engagement. Baselice’s expertise lies in using numbers to tell a compelling story that guides political decision-making.
Katie Harvey, CEO of K Harvey Brand Partners, contributes her expertise in marketing and communications to transformative projects. With a deep understanding of audience engagement, Harvey helps shape and communicate brand narratives that drive meaningful connections between organizations and their stakeholders.
Together, Baselice and Harvey exemplify the power of integrating data-driven insights with creative storytelling and strategic marketing. This fusion enables campaigns to be both informed and effective, meeting the needs of voters while ensuring messages land where they matter most.
Lunch is included.
» Pre-Registration Required
- Location:
- McCoy Hall, Room 119; 119
- Cost:
- Free
- Contact:
- Dr. Josh Daspit
Department of Management
josh.daspit@txstate.edu - Campus Sponsor:
- McCoy College of Business
Each fall and spring semester, the McCoy College of Business invites accomplished entrepreneurs and business leaders to speak with students enrolled in the Studies in Entrepreneurship (MGT 3360) course. As part of this speaker series, students gain personal insights into entrepreneurship as the guest speakers describe their accomplishments, share stories about their career path, and offer recommendations for growth and success.
Although the speaker series is intended for students enrolled in MGT 3360, we are able to accommodate special guests on certain occasions. If you are interested in attending a presentation, complete our guest registration form via the link below.
Full schedule, biographies, and registration:
» Studies in Entrepreneurship
Although the speaker series is intended for students enrolled in MGT 3360, we are able to accommodate special guests on certain occasions. If you are interested in attending a presentation, complete our guest registration form via the link below.
Full schedule, biographies, and registration:
» Studies in Entrepreneurship
- Location:
- McCoy 434; 434
- Cost:
- Free
- Contact:
- McCoy College Student Success Center
5122457010 - Campus Sponsor:
- McCoy College Student Success Center
It’s almost Spring Break! This 60-minute dynamic yoga flow combines multiple styles of yoga to offer different flows just for you! Scan the QR code at the event.
Click here for more information
more about event
- Location:
- McCoy 206; 206
- Cost:
- Free
- Contact:
- McCoy College Student Success Center
5122457010 - Campus Sponsor:
- McCoy College Student Success Center
Need a new headshot? Stop by the studio to get a new headshot to update your LinkedIn personal brand in MCOY 206. Business casual required. Scan the QR code at the event.
Click here for more information
more about event
- Location:
- Online Workshop
- Cost:
- Free
- Contact:
- Quinn
Director, Center for Innovation & Entrepreneurship
Alkek Library 350G
Phone: 512-408-2246 - Campus Sponsor:
- Center for Innovation and Entrepreneurship
Join this exclusive workshop and receive a free year of Wix Premium (a $350 value) to build a custom, professional website for your business or startup.
You’ll also gain access to Wix’s free certification program, offering additional web design workshops to boost your skills and make your resume stand out.
Led by a Wix representative, this virtual session will walk you through creating a website that reflects your entrepreneurial vision, with tips on design, branding, and functionality. Plus, after completing this workshop, you’ll become eligible for advanced sessions—including one on building e-commerce-specific sites.
Take advantage of this incredible opportunity to grow your business with expert guidance and free resources. Don’t miss out! Click here for more information
more about event
You’ll also gain access to Wix’s free certification program, offering additional web design workshops to boost your skills and make your resume stand out.
Led by a Wix representative, this virtual session will walk you through creating a website that reflects your entrepreneurial vision, with tips on design, branding, and functionality. Plus, after completing this workshop, you’ll become eligible for advanced sessions—including one on building e-commerce-specific sites.
Take advantage of this incredible opportunity to grow your business with expert guidance and free resources. Don’t miss out! Click here for more information
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