Department of Marketing

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The McCoy College of Business Department of Marketing offers the direction, skills, and experiences you need to begin your marketing career. Whether you choose an undergraduate concentration in professional sales or services marketing, or you apply for our new master’s program in Marketing Research and Analysis, your opportunities in the Department of Marketing extend well beyond the classroom. Take advantage of professional development workshops, learn from guest speakers, grow your professional community at networking events, compete in student competitions, or join any of our three student organizations for a well-rounded experience that will give you the confidence you need to compete in this growing field. 

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Programs that fit your goals

At McCoy College you’ll be challenged academically, but we don’t learn in a vacuum. We believe in connecting what you learn here to the world beyond college. You'll gain experience and knowledge to apply classroom discoveries to meet real-world challenges.
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Recent News

McCoy College B.B.A. in Marketing Ranked #9 in the Nation

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Dr. Rick T. Wilson Interviewed on KXAN News Austin

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TXST Sales Team Finished 5th Runner Up at the 2022 International Collegiate Sales Competition

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Give the Gift of Education

With your support, we are able to provide the opportunity for students to attend professional development workshops, guest lectures, host networking events, compete in student competitions or join a student organizations to help in achieving a well-rounded college experience.

Your gift today helps to ensure that the Marketing program continues to thrive.

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