The National Student Advertising Competition (NSAC) brings together student teams to develop advertising campaigns for a national client. NSAC is sponsored by the American Advertising Federation (AAF) in partnership with Texas State’s affiliated advertising student organization, AAF TXST. Students participate in NSAC through a Fall research and marketing strategy course and a Spring advertising and media strategy course. Past clients include the NFL, AT&T, Tide, Tinder, and others.
Faculty in the Department of Marketing actively support and advise four student organizations, all of which have successful track records in gaining student involvement, contributing to the university and community, and succeeding at the highest levels of competition. These student organizations are a major component of the department's ongoing pride and tradition.
The American Marketing Association (AMA), American Advertising Federation (AAF), and Students in Free Enterprise (SIFE) have received national recognition and are poised for continued growth and success. For a complete list of student organizations sponsored through the McCoy College of Business please visit the student organizations website.
Marketing majors, as well as other interested students, are encouraged to become actively engaged in student organizations. Engagement in these groups provides the opportunity for taking leadership roles, learning new ideas, enhancing communication skills, gaining contacts and mentors, learning from experts, and affiliating with a chosen field and profession. To learn more about these opportunities, contact the faculty advisor.
Texas State SIFE is named 2014 National Champions
National Student Advertising Competition
American Marketing Association
The Texas State American Marketing Association is an organization with the mission of advancing the practice and appreciation of marketing for students and professionals who seek to increase their knowledge and skills through national and local programming, while providing a forum for peer networking and resource development.
Students in Free Enterprise
Students in Free Enterprise (SIFE) is a collegiate chapter of Enactus, an international nonprofit organization that connects university students, academic leaders, and business professionals to create positive change through social entrepreneurship. SIFE empowers students to apply business and entrepreneurial concepts to real-world community needs while developing the skills to become socially responsible business leaders.
PRO Sales Club
The Pro Sales Club is a student‑led organization with the mission of empowering students from all academic backgrounds to grow as communicators, professionals, and future business leaders through sales learning and development.
